Highlights
- Discover rooms where gravity doesn’t exist: everything is upside down, creating mind-bending optical illusions.
- Located on the historic Varpetats Street, this museum represents the city's new, dynamic, and youthful energy.
Did You Know?
- It is Armenia's first "Upside Down" house where all the furniture—from the dining table to the bed—is fixed to the ceiling, making it look like you are walking on the roof!
- Professional photographers often call it a "3D Illusion Studio" because, by simply rotating your photos 180∘,you appear to be floating or hanging from the ceiling.
Recommended Hotels
Nearest Restaurants & Cafés
Florence
Located in the heart of Gyumri’s historic "Kumayri" reserve, Florence is one of the city’s most prominent gastronomic destinations, where luxury and cultural heritage are redefined. It serves as a cultural landmark where guests can immerse themselves in the authentic spirit of Gyumri within a sophisticated setting. Whether it is a grand gala, a family celebration, or an intimate dinner, Florence provides the perfect ambiance for every occasion.
Basturma Shop & Grill Bar
Basturma Shop & Grill Bar is a modern grill-style restaurant in Gyumri, well known for its rich flavors and high-quality dishes. The menu features popular Armenian specialties such as grilled, basturma, shawarma, and other savory offerings, all prepared with fresh ingredients. Combining fast service with excellent taste, the restaurant is an ideal choice for everyday dining as well as friendly or family gatherings.
Nearest Places
Leo Art Studio
One of the most famous ceramics and art studios in Gyumri, focused on pottery, handmade items, and works by local artists. It is not only a workshop but also a showroom where you can buy handmade dishes, vases, figurines, and watch the creative process. The studio brings together Gyumri-based artists in one place and often collaborates with other craft makers (for example, Mia Kaus’s handmade frogs).
Gyumrik
Gyumriks are the symbol of Gyumri. It is a unique wooden toy created by Arsen Vardanyan and Syuzanna Igityan to bring smiles to the whole world. The price is symbolic only 1000 drams. The co-authors decided to sell it at a low price to prove that good things don’t always have to be expensive and that happiness can truly be found in the little things.
Surb Grigor Lusavorich Church
Surb Grigor Lusavorich Church is dedicated to the founder of Armenian Christianity. The church symbolizes the Christianization of Armenia and has long served as a center of faith, prayer, and national identity. With its strong historical and spiritual significance, it attracts both worshippers and visitors.
Avetisyan’s Luxury Goods
Avetisyans Souvenirs is one of the small local shops in Gyumri where the city’s everyday creativity and craftsmanship become visible. It offers a selection of items connected to Armenian culture and local identity, reflecting both tradition and contemporary design. The shop presents a mix of souvenirs, ranging from pieces inspired by traditional motifs to more modern interpretations that combine national elements with current styles. Places like this are often shaped not by large-scale commercial logic, but by a more personal approach linked to local production and small businesses. Avetisyans Souvenirs can be seen as one of those points in Gyumri where the city is expressed not through landmarks, but through objects that people take with them as memories.